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Privacy Policy

Your privacy is important to us. It is Dogwonder Ltd's policy to respect your privacy regarding any information we may collect from you across our website, richholman.com, and other sites we own and operate.

1. Information we collect

Log data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your computer's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

Device data

We may also collect data about the device you're using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal information

We may ask for personal information, such as your:

  • Name
  • Email
  • Address
  • Phone/mobile number

We will process your personal information lawfully, fairly and in a transparent manner. We collect and process information about you only where we have legal bases for doing so.

These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:

  • it's necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (for example, when we provide a service you request from us);
  • it satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests;
  • you give us consent to do so for a specific purpose (for example, you might consent to us sending you our newsletter); or
  • we need to process your data to comply with a legal obligation.

Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).

We don't keep personal information for longer than is necessary. How long we keep it depends on why we collected it — for example, we keep enquiry correspondence only as long as needed to deal with your query and a reasonable period afterwards, and we keep newsletter subscriber details until you unsubscribe. We set out our retention periods in our internal retention schedule. While we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security. If necessary, we may retain your personal information for our compliance with a legal obligation or in order to protect your vital interests or the vital interests of another natural person.

3. Collection and use of information

We may collect, hold, use and disclose information for the following purposes and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to contact and communicate with you; and
  • for internal record keeping and administrative purposes.

4. Disclosure of personal information to third parties

We may disclose personal information to:

  • third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators.

5. International transfers of personal information

The personal information we collect is stored and processed in the United Kingdom, or where we or our partners, affiliates and third-party providers maintain facilities.

Where we transfer personal information out of the United Kingdom, we will ensure it is protected by appropriate safeguards. This means we will only transfer it to a country the UK government has confirmed provides an adequate level of protection, or we will put in place a legally recognised transfer mechanism such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the European Commission's standard contractual clauses.

Where personal information is transferred to a country that does not have data protection laws equivalent to those in the United Kingdom, we will take reasonable steps to ensure it continues to be protected to the standard required by UK data protection law.

6. Your rights and controlling your personal information

Choice and consent: Where we rely on your consent to process your personal information (for example, to send you our newsletter), you can withdraw that consent at any time by contacting us using the details below. For most of our processing we rely on the other lawful bases set out in section 2 rather than consent. If you are under 13 years of age, you must have your parent or legal guardian's permission to access and use the website and to provide us with your personal information. You do not have to provide personal information to us, however, if you do not, it may affect your use of this website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below. If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or products and services.

Object: You may object to us processing your personal information where we rely on legitimate interests as our lawful basis, and we will stop unless we have compelling legitimate grounds to continue. You can object to direct marketing at any time, and we will always stop.

Access and data portability: You may request details of the personal information that we hold about you. You may request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may request that we erase the personal information we hold about you at any time. You may also request that we transfer this personal information to another third party.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Notification of data breaches: We will comply with all laws applicable to us in respect of any personal data breach. Where a breach is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours of becoming aware of it, and we will inform you directly where the breach is likely to result in a high risk to you.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113. We would, however, appreciate the chance to address your concerns before you approach the ICO, so please do contact us first.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

7. Cookies

A cookie is a small piece of data that our website stores on your device and accesses on each visit. We use strictly necessary cookies to make the site work, and — only with your consent — non-essential cookies such as analytics that help us understand how the site is used. We ask for your consent before setting any non-essential cookies, and you can withdraw it at any time. Please refer to our Cookie Policy for more information.

8. Limits of our policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

9. Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If we make a significant change to this privacy policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy.

Dogwonder Ltd Data Controller Rich Holman [email protected]

This policy is effective as of 26 May 2026.